OTT Platform: Trends And Predictions For 2021

Global Media And Entertainment Trends

33% of people watch online videos on a Smart TV with video-enabled apps and 23% use a video game console.” — Statista

But Why Are People Moving To OTT?

Data consumption has seen a steep rise in the last three years as a reflection of cheaper Internet data costs, says Amitabh Kant, CEO of the policy think tank NITI Aayog.

Subscription Fatigue

Global OTT revenues are predicted to reach $129 billion by 2023.

47% of US consumers say they’re frustrated by the growing number of subscriptions and services required to watch what they want. Source: Deloitte survey

Latest Applications

AR is all set to see a 38% annual growth in healthcare by 2025.

  • Virtual reality (VR) has is being adopted in treating patients with phobias and anxiety disorders. Combined with biosensors to monitor physiological reactions like heart rate and perspiration, therapists can understand how patients react to stressful situations in a safe, virtual environment.
  • VR is also used in helping people diagnosed with autism develop social and communication skills.
  • Patients with visual or cognitive impairments can also be diagnosed and treated.
  • Augmented Reality can be used by surgeons in the theatre and in training to alert them to risks or hazards while they are working.

Global Vs Local Competition

Netflix vs Amazon prime

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